The launch comes as Warburtons looks for innovative ways to give leftover food waste a second life. The collaboration is on a limited-edition basis, and if successful, based on consumer demand will be rolled out on a larger scale.
Session IPA
“We’re thrilled to announce an innovative way of utilising our ‘wonky’ products whilst celebrating the nation’s love of crumpets in a whole new way,” said Darren Littler, head, product innovation, Warburtons.
“We proud that Crumpet Beer is our first non-baked product we’ve ever launched.”
The Session IPA was brewed by Toast Ale with Warburtons crumpets that didn’t quite make the cut but were the perfect ingredient for producing a ‘dough’ lightful beer with 4.2% alcohol.
To make the light IPA, Toast Ale replaced some of the malted barley in the beer with crumpets, extracting starches and sugars and breaking them down into fermentable sugars - meaning the crumpet does more than just flavour the beer.
Palate-pleasing
James King, marketing and brand manager, Toast Ale, said its mission is to brew beer that is planet-saving and palate-pleasing and as a British staple, crumpets bring something different than its bread brewed beer, with a unique taste.
Warburtons X Toast Ale Crumpet Beer is available on the Toast Ale website for £28 for 12x 300ml bottles available whilst stocks last.