The banana flavoured Loaf Bar is vegan approved, containing 135 calories, with 32% less sugar and 58% less fat than the average snack bar, available in selected Tesco stores, UK.
“The launch follows the success in sales and consumer demand of our Malt Loaf Bars, a healthy snack and source of energy, favoured amongst our pre-family and millennial consumers as a tasty lunchtime treat,” said Bethan Brown, marketing director, Soreen.
“Given the rising popularity of Soreen Malt Loaf Bar, fuelling sporting adventures, this was our obvious flavour choice when making the decision to expand the range. Plus, we know how much banana as a flavour is loved amongst our Soreen fans.
“We’ve been proud to be official suppliers to some of the UK’s greatest sporting events this year including, The London Marathon, The Manchester Marathon, Half Marathon and 10k, Tour de Yorkshire, Tour de Manc.”
Mark Simester, MD, Soreen, added, due to its distinctiveness, adding variety and choice to the range is helping to drive growth of the Fruited category.
Soreen has launched several more convenient, individually-wrapped products in recent years including; Soreen Malt Loaf Bar, a healthy alternative to energy bars/drinks for adults and Soreen Lunchbox Loaves, part of Public Health England's Change4Life campaign this year.
