It successfully completed the evaluation required by the NHS Supply Chain and will be a part of its Cold Beverages, Confectionery and Snacks framework.
Hospital canteen sales
This means catering managers across all hospitals in the country will be able to order its apple and pineapple crisp varieties for sale in visitor and staff canteens.
“Making young people healthier and able to enjoy the best possible life has always been a priority. The younger generation is a lot more savvy about what they eat and are actively seeking to include genuinely healthy products in their diets,” said Nimisha Raja, founder, Nim’s.
She announced this week Waitrose has become the first major supermarket in the UK to stock ‘Nim’s Kids’ multi-packs.
Nearly 70% of its stores across the country will be selling the brand’s apple and pineapple crisps in multi-pack format, giving consumers an alternative to mainstream snacks for their children.
It marks a major milestone for Raja, who initially started the business with the desire to give children healthy crisps.
Apple & pineapple
She has already seen her ‘adult’ versions of the fruit and vegetable crisps stocked in over 3,500 outlets including Tesco, Co-op and independent retailers.
“This is a defining moment for the company and means we have finally achieved the vision the business was initially built on,” said Raja.
“We have been working with a lot of retailers on getting Nim’s Kids stocked in mainstream stores and we are delighted Waitrose has given us our first listing. The two multi-pack variants (apple & pineapple) will be available in 239 stores, which is a major commitment by the retailer.
“This is an important educational moment for the snack sector and we have worked hard to develop packs that are beautifully designed to engage and inform children about how we make crisps, how natural they are and about how to lead a healthy lifestyle.”
Nim’s fruit and vegetable crisps are fat, gluten and dairy free, Vegan, Kosher and Halal certified.
The 10 varieties, including pineapple and kiwi, apple and beetroot and parsnip, are manufactured at its ‘A Grade BRC-accredited’ facility in Sittingbourne where, after recent investment in new lines, is capable of producing over 15 million packs of crisps a year.
This year it has also released its first-ever edible teas (a ‘drink and snack in one’) and recently entered into a partnership with Garden County Vending to trial its products in a number of its sites across the UK.