The message reads #GetItBackIndia to celebrate the 2019 ICC Cricket World Cup World (May 30 – July 14) – an international event that unifies the cricket crazy nation.
Pringles created the structure from 10,005 unopened cans of Pringles in flavors spanning from Italian-style Pizza to South African Style Peri Peri – which also typifies the world’s passion for the bat-and-ball game that has origins sometime during the medieval period.
The mammoth message is being displayed at a shopping mall in the port city of Kochi on the south-west coast of India, where fans can leave personal messages for Team India.
Tapping into shareable, snacking occasions
“Pringles has been an iconic brand globally and in India. Our consumers love us for our distinctive stackable chips – which lends a great sensorial experience – the vibrant Pringle Can and the high resonance that we have with our target audience in everything we do,” said Sumit Mathur, director of Marketing for Kellogg South Asia.
“Our award-winning campaigns like ‘Single as a Pringle’ where the brand associated with singles in the country during Valentine’s Day or ‘Get Match Ready with Pringles’ during the cricket season last year are just two examples of the cutting-edge work we do consistently to tap into shareable, snacking occasions.
“As we continuously strive to create the ‘wow’ factor for consumers, we saw no better opportunity than the current cricket fever that unites the entire nation and the Guinness World Records recognition adds much excitement to the campaign,” he added.
