To celebrate its centennial year, Griffith Foods, a purpose-driven global product development company specializing in food ingredients, is spotlighting its expertise in optimizing taste, texture, seasonings and coatings at Snackex 2019.
The ‘delicious and nutritious’ family-run business works hand in hand with its 500 suppliers who provide over 3,000 raw ingredients to develop new ways to support its customers and the ecosystems in which its operates within.
The snack maker’s challenge
No one can dispute these are challenging times for the snack industry.
Regulation and shifting consumer appetites have combined to demand greater innovation, with less salt and sugar, yet retaining taste. Changing trends such as provenance, right to know, clean label and even personalization mark a new era in the race for market share, consumer confidence and brand recognition.
Griffth has tapped into some of the main market drivers, such as sustainable sourcing, flavour differentiation and responsible snacking, to offer consumers the benefits of more balanced nutrition without compromising taste or texture.
At Snackex, it is showcasing a series of concepts with major reductions in sodium and sugar that do not compromise on taste.
The company’s Product Development & Innovation division (PD&I) has developed a series of prototypes across various snack segments – creating authentic products with new flavors using natural origin ingredients; while it always ensures 85% of all ingredients it uses are sourced sustainable across the supply chain.
Its new portfolio features front-of-package claims ranging from 50% sodium reduction to ‘no added sodium’, as well as sugar reduction solutions, including sodium reduced Bird’s Eye Chili & Lime tortilla chips, no added sodium Thai Green Curry extruded balls and sugar-reduced dipping sauces such as Harissa Ras’el Hanout.
For nut lovers, there are combination of vegetables and nuts in support of the increasing market demand of healthy fibers and fats.
“As the world focuses more on health and nutrition, we are confident in our abilities to create a range of delicious and nutritious solutions that will continue to mark us out as a provider that can lead the market.
“Yet we always remain faithful to our promise for great taste and texture along with speed to market via a highly sustainable supply chain,” said Caroline Chabot, head of communications, EMEA, for Griffith Foods.
“Our centenary year provides a moment to look back on an extraordinary journey of progress - built on a proud legacy of delivering consistent value for our customers.
“It’s also a chance to look forward as we grow and evolve our proposition and capabilities, striving to further sharpen our products and performance but always with the same passion and sense of purpose.”
Griffith Foods – founded in 1919 – is a privately held company that manufactures customized food ingredient systems, including seasoning, dough, sauce and functional blend systems; texture and coating solutions; and food safety alternatives.
Formerly known as Griffith Laboratories, Griffith Foods is based in Alsip, Illinois in the US. It also has facilities in Asia, Europe and the Americas.