According to Christine Jiang, head of international sales and marketing for the event – one of three annual shows organized by the China Association of Bakery & Confectionery Industry – the sector is growing much faster (11.93% CGAR between 2011 and 2016) than the country’s GDP (1.78% from 2010 until 2019).
The show – held on May 9-12 – occupied all the 17 halls of SNIEC, featuring over 2,200 exhibitors and more than 240,000 visitors from 110 countries and regions to network.
It also attracted a wealth of global corporations – including Rich Products Corporation, Glanbia, Bridor, AB Mauri, Cargill and many others – to showcase their products and services to the burgeoning Chinese bakery market.
We chat to Jiang to find out more about the show and the market.