Hometown Food, which is based in Chicago, Illinois, was established after Brynwood acquired The J.M. Smucker Company’s US baking business for $375m, which it sold to focus on developing its snacking portfolio.
The acquired brands include Pillsbury, Martha White, Hungry Jack, White Lily and Jim Dandy.
According to Henk Hartong, chairman and CEO of Brynwood Partners, Daniel Butler has been named president and CEO of the new company.
Butler has worked at Kraft Foods for 17 years, where he held several senior positions, including EVP general manager at Kraft Canada and later, the same job at Nabisco’s biscuit division.
Heading the company’s marketing department will be Dan Anglemyer, who has worked in various brand management roles at Kraft and Mondelēz for 16 years.
Tim Young, with his experience as senior VP at TreeHouse Foods, has been appointed as Howntown Food’s CFO.
“We are pleased to announce the closing of Hometown Food’s transaction and the hiring of an exceptional and experienced executive management team. [We] will be off to a fast start with a new company” said Hartong.
“We are looking forward to working closely with Dan and his team to bring focus and energy to this business and to execute on our strategy to grow these great brands in the years to come.
“As we have done so successfully in past portfolio company investments, we will aggressively seek to identify and make add-on acquisitions where they fit our strategy,” he added.