Thanks to demand for its Almond Butter & Salted Caramel pots, MOMA decided to launch the flavor as a 5-sachet box in Tesco stores from February 15.
'Free from is booming'
“The slim sachets are great for popping into your desk drawer for a quick and easy breakfast. 'Free from' is booming and we’re so excited to introduce our latest gluten-free, dairy-free and vegan instant sachets into Tesco,” said Tom Mercer, founder, MOMA Foods.
The porridge is made using natural ingredients, jumbo British wholegrain oats, roasted ground almonds and almond pieces to create a creamy, nut butter texture, with dates and sea salt to create salted caramel flavor.
BakeryandSnacks reported last year that grab-and-go breakfasts are on the rise as Western consumers continue to forgo the traditional sit down breakfast.
According to Future Market Insights, the segment was valued at $1.23bn globally in 2016, indicating consumers want quick-to-prepare-and-consume products like fast-cook oatmeal and yogurt cereals, and this will grow at a 4.2% CAGR, reaching $1.8bn by the end of 2026.
Demand for on-the-go
It claims companies such as Quaker Oats will maintain a majority sharehold of the breakfast category, while launching new on-the-go breakfast products will be key for players such as Kellogg’s, MOMA, Uncle Toby’s, Sanitarium, Weetabix and Nestlé.
MOMA’s portfolio includes Apple & Cinnamon instant porridge pot; Almond Butter & Salted Caramel instant porridge pot; Cranberry & Raisin sachets; and Coconut & Chia sachets.
Stockists include Tesco, Waitrose, Sainsbury’s, Morrisons and ASDA; WH Smith, John Lewis Food hall, Whole Foods, Booths and online.