The Crossed Grain symbol is promoted by celiac organizations worldwide and instantly recognized by those who follow a gluten-free diet.
Multi-purpose gluten-free mixes
- Cake mixes for American Style Cake Muffins, Loaf Cakes, Tray Bakes, Cup Cakes and Celebration Cakes.
- Sponge mixes for Victoria sponge, sheeted sponges, sponge fingers and drop sponges.
- Cookie mixes for American style chewy cookies.
The symbol assures consumers of the safety and integrity of a gluten-free branded product.
AB Mauri’s gluten-free range comprises mixes for cakes, sponges and cookies.
Sam Cook, marketing business partner, AB Mauri UK & Ireland, said gluten-free should not equate to dull or boring.
“Our latest range of gluten free mixes are very versatile, easy to use and produce great tasting products that are every bit as tempting as traditional options,” he said.
The growth of gluten-free
The free-from diet is a fast-growing trend, followed by celiac sufferers as well as health-conscious consumers who believe avoiding gluten will help them overcome problems related to bloating or indigestion.
According to MarketsandMarkets, the global market for gluten-free products was valued at $4.63bn in 2015 and is projected grow at a 10.4% CAGR to reach $7.59bn by 2020.