i2r launches tulip muffin and greaseproof papers for the bakery industry

The aluminium foil tray manufacturer wants to be a one-stop-shop for aluminium foil containers and FSC accredited tulip paper products, which can be branded and personalized. 

The tulip muffin wraps, which come in a range of colours and print options, were launched at the Farm Shop and Deli Show at the NEC, in Birmingham, this week (April 18-20). 

Guy Rowledge, business development manager, i2r, told BakeryandSnacks, the company wants to challenge traditional market constraints and become a single go-to resource for both aluminium and paper packaging. 

“We have seen an increase in demand for food-to-go and branded, personalised paper so we wanted to expand our bakery offering to customers,​” he said. 

“Thanks to our production capability we can supply tulip muffin wraps as well as greaseproof papers direct from a UK manufacturer.​” 

i2r is based in Telford, UK and is part of the Italian Laminazione Sottile Group. It manufactures wrinkle wall and smooth wall semi-rigid aluminium foil containers for the food industry.