The hologram design is integrated into the production process of the cap, without the need for any additives, inks, or labels and can be customized according to what the client wants.
Nanotechnology protection
The technology can be applied to any cap and includes nanotechnology protection against counterfeiting and a tamper evident ring.
Clemens Börner, technical sales manager, KISICO, told BeverageDaily, the development of HologramCap is now complete and can be supplied to existing and new customers all over the world.
“We met Morphontonix in February last year and the first samples were produced eight months later,” he said.
“Morpohtonix has the knowledge to treat the surface of the injection molds, this knowledge is patented and very hard to copy for counterfeiters.
“We are sure this technique will be used especially for tamper evident packaging of high-priced products in the next few years.”
The HologramCap uses security technology developed by Morphotonix, a brand protection company, recently selected as one of the top 50 Swiss start-ups by Bilan magazine, which reports on the Swiss economy.
Veronica Savu and Vaida Auzelyte
Co-Founded by Dr. Veronica Savu CEO, and Dr. Vaida Auzelyte, CTO, the firm integrates custom holographic-like diffractive elements on 3D metallic master moulds used in plastic injection moulding, compression-moulding, blow-moulding, and thermo-forming.
The diffractive elements are composed of complex micro/nano-patterns.
The rigid plastic articles replicate the diffractive elements from the master, becoming themselves holographic-like.
The holographic-like effect is embedded directly into the product without any additives, during the moulding step.
According to KISICO’s White Paper; ‘Breakthrough technology to efficiently combat counterfeits’, the ever-increasing number of counterfeited products forces brand owners to take action.
‘One of the greatest challenges for counterfeiters is to mimick the packaging, so that the consumers believe they are purchasing the original brand,’ it claims.
‘Counterfeit products threaten the business operations and opportunities of companies by diverting sales to fake products: such situations present a high risk for a company to drastically damage their image on the market.
‘Attracted by large monetary gains and small judiciary risks, counterfeiters will concentrate on the appearance of the packaging to sell inferior products to unsuspecting consumers.
‘Before the product is discovered as a fake, the counterfeiter earns big moneys while the original brand owner suffers great losses in sales. The legal risks of being caught remains very low for the fraudsters, hence the potential consequences are not a deterrent.
‘Attempts to reproduce the product itself within the packaging are negligible: the counterfeiter focuses on duping the consumer solely by imitating the packaging.
‘Such products purchased are, at best, completely ineffective if not, at worst, seriously detrimental to the consumer’s health: this is particularly true for pharmaceutical products. These consequences are harmful to the genuine brand owner’s image and lead to unavoidable profit loss.’
“Holograms, which have long been used on secondary packaging as a means for verification, can now, thanks to Morphotonix’ technology, be integrated onto the plastic cap, making the hologram an integral constituent of the primary packaging,” added Börner.