The company will embed its invisible code, the FiliGrade Interactive Digital Watermark (FIDW) technology into print ready artwork, or a specific or entire print design of a product’s packaging.
Smartphone or tablet
The code will interact with a customer’s smartphone or tablet enabling them to see product information, promotions and special offers and links to marketing campaigns, events and special occasions.
It also offers a secure way for anti-counterfeiting.
Martin de Olde, marketing manager, Ardagh metal division, told BeverageDaily, with this feature it has access to a system that responds in a cost effective fashion to the way consumers want to shop.
“The benefits are endless and could add considerable value to much of the packaging we supply,” he said.
“It brings the digital age to packaging, adding new features to the direct attention of the consumer, and making life much harder for counterfeiters. We are really excited about offering this to our customers.”
The partnership came about when FiliGrade presented the technology to Ardagh when they were scouting for new innovations for the packaging industry.
Invisible watermark
FiliGrade will first analyse the packaging to determine how the code can be integrated in the best possible way. It claims to ‘always keep the design in mind and will add an (as good as) invisible watermark in the final art work’.
After the integration the packaging can be produced without any extra demands such as special inks or special substrates.
“The partnership between Ardagh and FiliGrade was and is a no-brainer,” said Krishna Sheombar Sing, chief sales and marketing officer, FiliGrade.
“One of the leading packaging manufacturers in the world utilizing our FIDW is a great step for both organisations to enter the interactive world where Smart Packaging is the next big thing.
“We can determine if packaging is authentic via a smart device app giving authorities and consumers access to the authenticity algorithm developed by us.
“We are looking forward to a great collaboration with Ardagh and its clients; Embedding and protecting all packaging and brands with the FIDW.”