Ahead of the opening of IBA in Munich, which is scheuled to run from September 12 to 17, trade experts and decision makers from the bakery, confectionery and snacks sector will meet for an “interdisciplinary exchange of ideas.”
On September 11, speakers from France, the US, the UK, Austria and, of course, Germany, will take to the stage at the IBA Summit to provide insight on the position of the bakery sector in the world - now and in the future.
Among those set to talk at the IBA Summit, which is being sold with the tagline, B(re)aking Ideas for your Business, is French master baker, Eric Kayser.
Using the international development of his artisanal bakery concept, Maison Kayser, as an example, Kayser will look at the "keys to success to export the concept of traditional bakery worldwide."
Speaking alongside Kayser will be Jonathan Doughty, founder and group managing director of Coverpoint Consultancy, a leading business adviser in the food service industry.
UK-based Doughty intends to provide insight on the top international spots for food, shopping, travelling and hospitality, and where exactly the bakery industry fits.
“Our world is changing and baking as part of the foodservice industry is changing with it,” said Doughty.
“Globalisation, product provenance, consumer pressure, dietary needs and the desire for more authentic experiences, makes our industry one of the most challenging and rewarding," he added.
German football legend Jurgen Klinsmann will also be named International Ambassador for German Bread 2015 at the IBA Summit.
The former German international and current head coach of US men's football team is also a trained baker.
According to the its website, Klinsmann "personifies everything" IBA stands for, notably the "down-to-earthiness of craft paired with a large portion of versatility and interdisciplinary eagerness to experiment."