Founded by the Dutch Twinpack and Danish food producer, Hedegaard Foods, and headed up by CEO, Jacco Wagelaar, the firm has launched a carton called Eggyplay, which can carry up to eight eggs and afterwards can be turned into building bocks.
28 member states in the European Union
The injection-moulded cartons are made out of polyptopylene and come in four colours ; magenta, yellow, cyan and green and the Eggyplay box design is registered and protected by OHIM, (the Office for Harmonization in the Internal Market) which covers all 28 member states in the European Union.
Mette Due Andersen, marketing manager, Hedegaard Foods, said before being used as a toy the boxes must be washed in a dishwater at a minimum temperature of 65°C to reduce risk of bacterial contamination.
“Our Eggyplay cartons are dishwasher-proof and resistant to repeated exposure to high temperatures, moisture and detergents,” she said.
“We made the decision to use Verstraete IML’s dishwasher-proof IML labels and the labels are produced with dishwasher-proof inks and a special layer of varnish.”
The egg cartons, which carry a CE mark are 100% recyclable and weigh less than a traditional egg carton and can be stacked for transportation.
Eggs Posure was founded in 2014 and develops, produces, and sells packaging concepts to the egg industry. The vision behind the company is to add extra value to the egg category for retailers and consumers alike. The ambition is to achieve a double-digit annual turnover within five years.
Svenska Lantägg, Sweden’s largest egg packing facility
The companies behind the concept are Hedegaard Foods; which processes, packages, and distributes fresh shell eggs and boiled and pasteurised egg-based products.
It has three egg packing facilities in Denmark and Sweden and two egg product factories in Denmark and Sweden. The company’s main markets are Denmark and Sweden, and exports to the Faeroe Islands, Finland, Germany, the Netherlands, and the Czech Republic.
The company also owns Svenska Lantägg, Sweden’s largest egg packing facility. Ivan Noes Jørgensen, CEO, Hedegaard Foods will serve as the chairman of the board of directors of Eggs Posure.
Twinpack specialises in packaging for the processing industry, including the meat and poultry sectors. Its portfolio includes cardboard, plastic, tape and foil and Wagelaar is CEO of Twinpack.
The company is behind several packaging and logistics concepts. For example, it owns the Eggs Cargo System, for transporting shell eggs and recently produced Hatch Cargo System and Flower Transport System to transport fragile products.