The bread brand major said the product should help drive retailer growth over the festive period.
“We know that consumers are looking for novel and fresh ideas to inspire them at breakfast and snacking time, while retailers are looking for products that support in-store events and help them to drive incremental sales by capitalizing on seasonal occasions,” said Ky Le Vuong, group brand manager at Allied Bakeries – Kingsmill owner.
The Christmas crumpets are available in 6-pack formats, retailed at £1.