It has rolled out the packs in original, dry roasted, spicy chili and salt & vinegar flavors across convenience stores and independent retailers in the UK.
Matt Collins, trading controller for convenience at KP Snacks, said the price-marked packs should appeal to consumers looking for value for money, particularly with Christmas approaching.
Andy Riddle, branded sales director at KP Snacks, recently told BakeryandSnacks.com the company wanted to leverage growth under the Intersnack umbrella. He agreed that Christmas was a “key sales period”.