Master your packaging: Advanced course teaches creation of world-class labels

Taking place September 11 during Labelexpo Americas 2014 in Chicago, the printing technology master class is geared toward brand owners, retailers, and label and packaging designers looking to optimize their product containers.

Mastering packaging​

Mike Fairly, representative of the Labelexpo Global Series, told FoodProductionDaily the master class is designed to help brand owners and packaging designers get a better understanding of the possibilities in effective label and package printing designs.

“Digital printing technology has really opened up and expanded the design possibilities and labels and packaging have become a hugely important channel for communicating and engaging with the consumer​,” he said. “With the personalization and multiple variation of products on the rise, the master class should give a valuable insight into how using label and package printing can best attract the consumer’s attention to grow revenues and increase margins​.”

Class features​

“Brand engagement through packaging” will combine speaker presentations, a guided tour of the Labelexpo Americas show, and hosted lunch. According to organizers, participants will walk away knowing what it takes to leverage labels and packaging to grow brand presence, increase sales, and leave competitors in the dust.

Presenter Mike Ferrari of Ferrari Innovation Solutions will take attendees through the shopper’s point of view at retail, online, and through social media. Ferrari will include best-practice case studies from Danone, Coca-Cola and Procter & Gamble.

John Foley of interlinkONE and Grow Socially will look at connecting packaging and the web through engaging in social media. Foley is slated to discuss ways to extend the life of the label and packaging to connect with next-generation of consumers, how to harness the power of digital marketing with their products, and other topics.

Then, Esko’s Jan De Roeck will take attendees through packaging creation, from explore digital visualization to workflow. He plans to discuss advanced packaging printing techniques and materials.