Allied Bakeries Kingsmill launches Great White Rolls
Kingsmill launches Great White Rolls following the release of Kingsmill Great White - loaves with as much fibre as wholemeal - back in March.
The company hoped that the roll variation of the Great White would repeat the success of its loaf parent product, holding 8% of the unit share of the 800 g standard white bread sector.
Great White is set to join Kingsmill rolls range already including Wholemeal, 50/50 and Soft White. By expanding the range with Great White the company hoped to drive growth in the rolls segment.
