The snack maker said the White Cheddar flavor was back by popular consumer demand and its two new better-for-you varieties at 40 or less calories per cup would appeal to the health conscious consumer. The Sea Salt and Kettle Corn are also certified gluten-free.
The re-introduction of its White Cheddar variety falls in line with the company’s recent focus on flavor innovation. Earlier this month, it developed a host of bold-flavored snacks this year that went beyond simple heat.