Bearing the Gold’n Plump brand, the 16-ounce packages contain trimmed portions of boneless, skinless chicken breast. The product is designed to offer greater convenience compared to non-portioned chicken breasts, and appeal to busy home chefs.
Consumer convenience
“Gold’n Plump boneless, skinless chicken breast portions provide convenient, recipe-ready options for consumers,” said Rory Bidinger, Gold’n Plump marketing manager. “Approximately 40% of chicken recipes require chopping, dicing or some other form of further cutting; the new chicken breast portions will reduce a consumer’s preparation time and provide retailers with a value-driven option.”
The portions also offer appeal to calorie-conscious shoppers looking for better-controlled portions. According to Weight Watchers, the recommended serving size for chicken breast is 4 ounces (uncooked); un-portioned chicken breasts in grocery freezers and butcher cases can tip the scales at 12 ounces or more.
Natural birds
The Gold’n Plump brand promises all-natural meat, with no artificial ingredients, preservatives or added hormones. The company is further encouraging consumers with recipes on its website and social media channels, and providing marketing support with point-of-sale promos and coupons.
GNP is a Minnesota-based poultry producer, with a network of approximately 350 family-owned farm partners in Minnesota and Wisconsin. The company specializes in premium and custom chicken products to retailers, delis and foodservice customers.