The move comes as the firm saw a 65% rise in sales last year and a 35% increase in staff.
John Brown marketing and sales, BellatRx, told FoodProductionDaily the bulk of its business is in the US where it is a key player in the pharma market.
Pivotal year
“2013 was a pivotal year in that we took this expertise to other markets and have sold into new industries for solid dose, liquids, and powders for applications such as syrup, flavorings, spices, nutraceutical, paint pigments, odor absorbing, diagnostic chemicals, cosmetics, and product bulking,” he said.
“Additionally, we are looking to expand our agent network internationally and an increased sales effort domestically. Our success has been done with limited marketing so we know this is an area where we can reach out and further improve our results.
“We have had international clients for many years however in 2013 we took orders and entered the market in Indonesia, Israel, and Africa.”
BellatRx counts Pfizer, Merck, GSK, AstraZeneca, Novartis, Teva, Odorchem, and Amway among its clients for machinery for prevention, early detection and reprocessing
2014 tradeshows
It will exhibit at WestPack from February 11-14 in California; Interphex from March 18-20 in New York; and Pack Expo from November 2-5 in Chicago, US and is increasing its tradeshow space by 70% from 1,400 sq. ft. in 2013 to about 1,900 sq. ft. in 2014.
“For 2014, we will show for the first time our fully redesigned Notaris labeler for wrap, panel, and front/back applications,” said Brown.
“We will also exhibit our redesigned Rx-12 high speed counter for tablets available in single, twin, and quad configurations for speeds up to 200 cpm @ 100 count. Lastly, a new desiccant inserter that is being held under wraps for now.
“We are increasing our tradeshow space to showcase our expanded product line across tablet, liquids, powders, and granules. At Pack Expo, we had all of our equipment running and we will have the same goal in 2014.”
Installing an ERP system
He added the firm plans to install an ERP system in 2014 and is looking to buy space three times the size of what it currently has.
Its Magna Capper was one of its biggest sellers last year. It is designed for large containers and applies and torques caps at speeds up to 60cpm.
Other machinery includes its Secure Chuck Capper to apply and torque caps and a Sentinel Quality Inspection System that inspects the characteristics of a filled container.