Dual-filled pastries should inspire market, says Lantmännen Unibake

01-Oct-2013 - Last updated on 02-Oct-2013 at 09:59 GMT

'Pairing two or more flavors which both compliment and challenge one another is the perfect way to introduce new eating experiences,' says Lantmännen Unibake

Lantmännen Unibake wants to challenge and establish new eating experiences among consumers with its dual-filled pastries, it says.

The European bakery supplier will launch its ‘Double Delights’ at Anuga 2013. The range has five flavor combinations that have been designed as a twist on the traditional pain au chocolat.

“Pairing two or more flavors which both compliment and challenge one another is the perfect way to introduce new eating experiences,” said Jesper Skovlund, corporate communications manager at Lantmännen Unibake.

“We have seen a growing demand for new versions of established classics, particularly within the croissant and viennoiserie area, where the light pastry is a perfect host for new flavors and fillings,” he told BakeryandSnacks.com.

“Consumers are continually looking to expand their horizons with new eating experiences. That’s where Double Delights come in.”

Double trouble…

The bakery firm has paired up bake stable flavor fillings that marry well together – with most using one white or dark chocolate ingredient.

“We’ve kept chocolate at the heart of the range, since research shows it remains hugely popular and a key flavour in the bakery market,” Skovlund said.

“We’ve carefully selected the flavors in this range as they’re both preferred by consumers, and work well in the concept,” he added.

The inside of the pastries is lined with two flavors adjacently, for optimal flavour experience, he said. “It’s best that there are two fillings side by side through the whole of the pastry – it ensures that you taste the two flavors separately initially and they both combine to deliver the full experience.”

The range includes White Chocolate & Raspberry, White & Dark Chocolate, Dark Chocolate & Cherry, Dark Chocolate & Vanilla Cream and Vanilla Cream & Strawberry.

Skovuland said the pastries should appeal to busy consumers looking for an indulgent snack to eat on the go.

A global retail, foodservice target

Lantmännen Unibake is targeting the global market, which is why the croissant product segment has been chosen, Skovlund said, as it is enjoyed globally.

The current pastry market is certainly not boring, he said, but the company aims to inspire and drive the market with its dual-filled pastries.