The bar is made using quinoa, Canadian oats, wheat, brown rice, almonds, sunflower seeds, peanuts and milk chocolate.
The firm is claiming to be the first granola bar manufacturer to use quinoa as a main ingredient and said it provides consumers with a new choice for busy consumers looking for wholesome snacks.
Interest in quinoa has taken off this year after the UN declared 2013 the ‘International Year of Quinoa’.