The firm, owned by Mocon, will give recognition to food producers, packaging machinery manufacturers, universities or anyone who develops innovative ideas in applying MAP technology in December this year.
The Fresh Thinking Innovation Award will go to a recipient who uses MAP technology in a new and imaginative way, one that improves package durability, increases consumer safety, or delivers fresher produce – or someone who introduces a completely new type of innovation.
The Fresh Thinking Green Award will go to an innovative user of MAP technology in the most efficient way to minimise waste in materials, packaging and gas consumption – especially in support of the EU’s Stop Food Waste initiative.
"We’ve based the Dansensor brand on the concept of fresh thinking, which is our ability to help food producers use MAP technology in innovative ways to ensure product quality, cut raw material costs and reduce packaging and food waste," said Karsten Kejlhof, Sales and Marketing Director for Dansensor.