European food packaging machinery market continues growth

02-Jun-2013 - Last updated on 03-Jun-2013 at 14:02 GMT

Demand for packaging machinery in Europe will likely continue increasing.

According to a market study, revenues from sales of packaging machinery in European countries reached nearly 10 billion Euro in 2012, driven by a need for automation and efficiency.

A report from UK-based analysts with Frost & Sullivan have published Analysis of the European Packaging Machinery Market. The study indicates that higher standards of living have driven demand for packaged goods, and food packaging and processing firms are seeking systems with greater process control and efficiency. Revenues hit nearly €10 billion in 2012, and sales likely will increase going forward, approaching €12 billion in the next few years.

The report covers a broad range of machinery:

filling, closing, and filling and closing (FCFC) machinery
form-fill-seal (FFS) machinery
wrapping machinery
group packaging machinery
palletising machinery

In addition to discussing food, beverage and confectionery packaging machinery, the report also outlines other end-user segments, including chemicals/petrochemicals, pharmaceuticals, tobacco, and toiletries/cosmetics.

Changing population

A number of demographic shifts have driven the need for more single-portion packaging. These changes include the greying of the population, an increased number of small households in Europe and abroad, more convenience/on-the-go products, and others.

Another factor driving an increased demand for efficient, automated food packaging machinery, according to Frost & Sullivan research manager Sivakumar Narayanaswamy, is the fierce competition created by the economic downturn.

“Automated packaging machinery that eliminates labour, generates less waste, and enhances productivity is, therefore, becoming widely accepted,” he said.

Interesting findings

Other notable findings in the survey:

Multi-functional packaging equipment that combines jobs, reduces costs and helps conserve factory footprint has helped drive sales.
Packaging machinery purchasers are attracted by flexible systems that can change with shifting production needs
Mature markets (Germany, France and Italy, for example) will likely enjoy a lower increase in demand for food packaging machinery, thanks to factors such as high taxes and labor costs.
Areas for greatest opportunities in Europe include Scandanavia, Central/Eastern Europe and the UK

The report is available for review or purchase on the Frost & Sullivan website.