Want-Want chairman tops Forbes Taiwan rich list as China business booms
By Kacey Culliney
Last updated on
The chairman of Taiwanese food and drink major Want-Want has topped the Forbes Taiwan rich list for the second year running on the back of a booming snacks business in China.
PepsiCo Lay’s has been voted one of Chinese consumers’ favorite savory snacks and ‘superbrand’ for 2013 by brand consumer research and accreditation institute Superbrands.
China’s potato chip consumption is low with consumers choosing biscuits, candy and chocolate instead, but the US and France top the global consumption charts, new research shows.
Kellogg and Wilmar’s 50:50 joint venture will dive into immediate opportunities in China’s developed snack market; using Pringles as its springboard, a Kellogg executive has said.