The 15g ‘Plane Crisps’ use smaller potatoes and are the smallest pack currently produced by Tyrrells.
The product is set for launch on April 8 to coincide with Virgin Atlantic’s new ‘Little Red’ domestic flight routes.
“The challenge for us was to come up with a product that really works at 35,000 feet. That’s why we carefully selected miniature potatoes and then tested their flavor on a Virgin Atlantic flight,” said Oliver Rudgard, marketing director or Tyrrells Crisps.