Its Sweet & Spicy BBQ multigrain snack is the first barbecue flavor created by the SunChips brand and has been launched nationwide across the US.
The company said the resulting taste is a combination of sweet flavors like molasses, brown sugar and honey blended with hints of spice for balance.
“Our fans have told us time and again that they love the taste of authentic barbecue and are always looking for unique ways to enjoy it… We believe Sweet & Spicy BBQ flavored SunChips snacks is just what they’ve been waiting for,” said Tony Matta, vice president of marketing at Frito-Lay.