FPE joins SAVE FOOD initiative

Flexible Packaging Europe (FPE) has become a full member of a scheme aimed at reducing food waste.

SAVE FOOD is a campaign by the Food and Agriculture Organisation (FAO) of the UN and trade show organiser, Messe Düsseldorf, which was launched last year.

The themes include the development and adoption of creating packaging for the protection, distribution and preservation of food products and ensuring they are made using optimum materials.

Dr Gerald Rebitzer, sustainability leader at Amcor Flexibles and chairman of FPE’s sustainability committee, said joining the initiative was a ‘logical consequence of substantial work in food preservation and sustainability.’

“With the ability to meet almost all demands for packaging in regards to portion sizes, barrier and form flexible packaging provides an optimised product to packaging ratio.

“The initiative is consistent with our approach to consider the full life cycle, also considering the packaged product, when appraising the added value of packaging and that packaging is an important part of the solution to increase overall resource efficiency.”