Seiffer will be responsible for the Grand Rapids company’s range of pan bread make-up equipment.
Baker Perkins said Seiffer brought 30 years of experience to the role and said he had been involved with a number of industry organizations including the AIB, BEMA, ASBE and ABA
Dwight Wagaman, vice president, sales and marketing said: “Gary’s in-depth knowledge and wide experience of the industry will be invaluable to us and our customers as we seek to bring the benefits of this technology to North America.”