Johanne Trudeau, Director, Nutrition, Kellogg Canada said:"With an increasing number of Canadians being diagnosed with Celiac Disease, experiencing sensitivity to gluten or choosing to follow a gluten-free diet, consumers are looking for more gluten-free food choices and we are filling that need.”
The new cereal uses whole-grain brown rice to replace barley malt, which is the source of gluten in the original Rice Krispies.
It is produced in a separate facility that Kellogg said had been making gluten-free products for almost a decade.