Tyrrells said in a statement to BakeryAndSnacks.com: “The Glennans brand focusses on creating very high quality vegetable crisps and as such will be a very complimentary addition to the Tyrrells brand.”
“Tyrrells is committed to the development of both brands and is looking forward to realising the combined growth potential in the future.”
A Tyrells spokesperson said that the Glennans brand would continue and Tyrells would look to move its new brand into new markets, predominantly in the UK.
Tyrrells has acquired Glennans’ £3.5m (€4.1m) factory in Staffordshire built in 2005 as a result of the deal.
Growth plans
Oliver Rudgard, director at Tyrrells, said: “We have plans to significantly grow both the Tyrrells and Glennans brands.”
A Tyrrells spokesperson said these plans were UK-focussed.
Glennans has only one production site, but its products are also distributed in Europe and the Middle East.
Some of its distributors include Bos Food in Germany, Xup Xup in Spain and others in Ireland, UAE, Ireland, Scandinavia and the Netherlands. However, export markets are mostly in the food service sector.
The brand also has a presence in France, Russia, Japan, US, Canada and most recently China
Glennans
Glennans is a family run business that was created in 1985. The Glennans brand was launched in to the retail sector in 2004.
The company has 100g and 20g bags for the retail sector in three flavours: crunchy vegetable crisps, peppered parsnip crisps, and sweet potato & plantain crisps.
In the UK, The 100g range is available in all Makro stores and the 20g in Waitrose and travel retail.
The company’s managing director David Glennan will remain in the business following the deal.