Emerging markets to fuel European meat equipment recovery

Recovery in the European meat packaging and processing equipment sectors will be led by increasing demand in emerging markets such as Eastern Europe and South America, said the German trade association.

FoodProductionDaily.com caught up with Berthold Gassmann, chairman of the Meat Processing division of the Federation of German Machine and Plant Manufacturers (VDMA), at the recent IFFA show in Frankfurt to discuss the state of play in the industry.

The prospects for 2010, changing trends in meat consumption and what Western European companies need to do to adapt to new commercial realities are all covered in this exclusive interview.