On-pack promotion for Warburtons National Bread week
Embracing the onset of spring and summer, leading UK branded baker Warburtons announces National Bread week will kick-off next month.
Now in its ninth year, National Bread week will take place from 4 to 10 May and will offer consumers the chance to win £1,000 every day by way of an on-pack promotion on a selection of the baker's breads.
"The campaign raises category and brand awareness and retailers are reminded to keep their shelves well stocked throughout the week to capitalise on all sales opportunities,” said Sarah Miskell, category director at Warburtons.
Warburtons will also launch their annual ‘Warburtons Picnic Awards’ that searches for Britain’s best picnic area. Consumers are invited to join in by voting for their favourite picnic spot on the microsite – www.welovebread.co.uk – with a year’s supply of bread going to the winner.
