The company’s first product will be Beanitos, crisps made from black beans and pinto beans.
Foreman said that now was a good time to introduce the gluten-free, low glycemic crisps “because of the widespread concern about the decline of Americans’ health as a result of the Western diet.”
The founder, Doug Foreman, said he expects to hire about 50 new staff during the first half of 2009 and a further 450 over the next three years.