The subsidiary, called TNA Packaging Systems Asia, will primarily be responsible for all sales and technical support to the Philippines, which represents a growing customer base to the company.
TNA believes that the expansion will enable it to increase its reach into the Asian market, where it has invested heavily over the past 12 years. A local presence will also enable TNA to provide better service and ongoing support to existing customers that include Philippine corporate giants such as General Milling Corporation, Nissin Biscuits and Commonwealth Foods.
"Our growing client list, deep commitment to product research and development, and a continued focus on client service, has TNA well-positioned for significant growth over the next 6 to 12 months both locally and internationally," said managing director Alf Taylor.
Coinciding with the new office opening was the launch of the new TNA ROBAG 3 VFFS packaging system at Asia Food Expo 2004 in Manila. The ROBAG 3 has been on a world tour since its initial launch at Snaxpo, USA in March 2004.
TNA currently has eight established subsidiaries, with a number of supporting sales offices and sales agents around the globe.
TNA plans to expand its global presence further in order to strengthen its position in regions where it already has a customer base as well as break into new markets. Patrick Avelange, Regional Manager for the Middle East has recently relocated from the TNA Europe office to Dubai to become TNA's local representative in the Middle East. Brazil is the next target to establishing a physical presence to further strengthen its hold of the Latin American market.