A working partnership between RPC Bebo Nederland, its main UK distributor Associated Packaging of Tonbridge and Christian Salvesen Foods has resulted in the launch of the Ross Fruit Additions Range in microwavable polypropylene pots.
Fruit Additions is a new concept, providing a serving of frozen fruit in six varieties - Raspberries, Black Cherries, Blackberries, Very Berries (raspberries, blackberries, blueberries, and redcurrants), Totally Tropical Fruit Salad (papaya, pineapple, orange segments, and red grapes) and Cranberries. The pack can be quickly defrosted in the microwave for use in cooking or as a serving on its own.
RPC Bebo Nederland, Associated Packaging and Christian Salvesen Foods worked closely together to devise a pack that combined practicality and convenience with an attractive look to ensure maximum on-shelf presence for the new product range.
The resulting round 375cc tub is thermoformed in transparent polypropylene. It is dry-offset printed by RPC Bebo Nederland to create a colourful all-over effect but with small clear panels to enable the fruits to be visible.
As part of RPC's 'one stop' packaging service, the lids are produced by sister company RPC Bebo Plastik in Germany using its unique Bebo Print facility that enables all-over printing of the lid including the rim.
RPC Bebo Nederland supplies the tubs to Associated Packaging who in turn provide a JIT on-demand delivery to Christian Salvesen Foods.
"The new pots meet all our packaging objectives, particularly their attractiveness and consumer convenience," commented Hayley Bury, senior brand manager, Christian Salvesen Foods. "We have been particularly pleased at the high level of co-operation achieved which has helped to smooth the launch process."
"We have bought together the whole team's expertise to evolve this excellent product from conception into reality," commented Peter Richardson, Associated Packaging's sales development manager. "The Ross Fruit Additions Range is proof of the effectiveness of such partnerships in developing and implementing a new project such as this."