Get more when you pour!

A revolutionary new pourer which sits neatly inside the neck of a bottle and pops out when necessary has been created by Israeli company Dania Plastics - and it will probably be popping up on supermarket shelves very soon.

A new liquid pourer from Israeli company Dania Plastic has been awarded the 2002 World Star award at a recent packaging design contest in Tunisia and is set to take the drinks world by storm.

The Jumping Pourer can be fitted to all kind of bottles, and allows consumers to control the flow and to smoothly pour liquid. A key aspect of them pourer, and one which will help the drinks industry combat fraud, is the fact that it also prevents refilling.

According to the company, the Jumping Pourer is installed inside the bottleneck at the filling line, with the pourer simply being pre-assembled into the metal closures.

When the cap is opened, the pourer literally 'jumps' out of the bottle neck, allowing the liquid to be poured. Once the cap is refitted, it retracts back into the neck of the bottle.

The worldwide-patented pourer can be used on a wide variety of liquids such as spirits, edible oils and syrups, and also has non-food uses such as medicines and cosmetics. As all these products differ in their filling formats, the Jumping Pourer is available in different sizes, colours and flow-rates.

"The Jumping Pourer provides the customer with a range of advantages" said Dania managing director Doron Riegel. "As the pourer remains inside the bottleneck, it avoids vaporisation of alcohol and the oxidation of oils. In addition it gives a hygienic advantage compared to the pourer which cannot be closed.

"There is one more distinctive difference that is provided by the jumping pourer. It can be added to an existing bottle design, allowing companies to use it without investing in new bottle production and at the same time giving their established brand a new twist."

A presentation of the Jumping Pourer can be found on Dania Plastic's website