Tetra Pak launches premium ambient package

Tetra Pak has announced the international launch of a new aseptic 1-litre package, adding to its ambient product portfolio.

The Tetra Prisma Aseptic 1000 Square ReCap3P package is, in terms of visual appearance and handling performance, a premium package. The company says it considers the packaging to be top of the range within the ambient 1-litre portfolio and broadens customers' choice in this volume category, offering a solution most suitable to premium and A-brands.

The package is currently available with the ReCap3P opening and has sufficient headspace to make pouring easier. Where the packaging really differs is in its design.

The squareness of the package and its sculpted side panels give a natural handgrip - the consumer's hand being able to close round the package making pouring easier to control. In addition, sufficient paperboard stiffness combined with the shape of the package provide good grip stiffness whether it is full or empty.

Visually, impact of the package is extremely high and metallic printing options enhance the premium image of the package.

The Tetra Prisma Aseptic 1000 Square package is produced on the TBA/21 filling machine and, with what Tetra Pak calls a limited investment, existing TBA/21 050V installations can be updated by means of a Volume Conversion Kit.

The company further claims that the environmental profile of the package is also good. The package is mainly based on paperboard (a renewable material) and thus used packages are suitable for recycling and energy recovery i.e. incineration. This also means that it can be collected and recycled with other beverage cartons.

The Tetra Prisma Aseptic 1000 Square package adds to the range of already existing TPA family and portion packages, allowing branding across differing volumes. The package was field tested and subsequently launched in Canada, to revitalise an older and already established brand and in Italy, to package branded fruit juices. The company also carried out market research on both the customers, with results reported as being exceptionally positive.

The packaging is now expected to start making its mark on the international premium beverage packaging arena.