This is the first time the UK biscuit company is bringing together its three key brands – McVitie’s, Jacob’s and Carr’s – in a million-pound seasonal campaign.
Global biscuit manufacturers are responding to consumers’ contradictory demands by launching new products targeting both health and indulgence, according to market research firm, Innova Market Insights.
Despite an increasingly competitive environment and the impact of a
global economic downturn the biscuits market in Europe is alive and
well, according to a news report from Esmerk.