pladis plays with afternoon snacking
The snacking company behind some of the UK’s bestselling brands is building on the long-established success of its McVitie’s Penguin brand and launched a range of portion-controlled biscuit snack packs.
Featuring a selection of mini, crunchy Antarctic-themed biscuits – including penguin, igloo and fish shapes – McVitie’s Penguin & Friends comes in two flavors (Cocoa and Cocoa & Orange) and will undoubtedly become a snack cupboard-staple.
Coming in at just 90 kcals per individual pack, the treats extend the brand’s appeal as a permissible sweet treat.
“Our McVitie’s Penguin brand is best known for bringing humour and playful Penguin fun to afternoon snacking, and our products have always been seen to bring a touch of chocolatey indulgence to the table,” said Adam Woolf, marketing director of McVitie’s at pladis UK&I.
“Now, with a greater number of shoppers looking for affordable, permissible treats, we’re extending our offering with a range of mini snack packs that are lower in calories and free from artificial colours and flavors.
“Tasty, portable and pre-portioned, Penguin & Friends is the perfect choice for shoppers looking for a little treat that’s ready to be enjoyed, while ensuring snack time is packed full of the flavour McVitie’s Penguin has long been loved for.”
The launch comes as McVitie’s Penguin continues to leverage its partnership with ZSL London Zoo to fund vital conservation work, with the onpack design featuring fun facts from the zoo’s penguin keepers.
McVitie’s Penguin & Friends is available in multipacks of 5x20g from UK Discounters for an RRP of £1. A wider rollout in all major retailers will take place in June.