Health

Puratos' Smoobees opens up a world of creative ideas. Pic: Puratos

Puratos ignites sensory excitement with Smoobees

By Gill Hyslop

The global manufacturer of ingredients for the bakery, pâtisserie and chocolate sectors says the ‘breakthrough’ inclusion is set to grasp the latest consumer trend – that texture is the new taste.

The French consumer's attitude towards baked goods is rapidly shifting. Pic: GettyImages/stockfour

Guest article

Understanding the French consumer attitude towards baked goods

By Gill Hyslop

With the advent of everything from online shopping to trends like ‘good for me and ‘good for the Earth’, insights show the French consumer’s attitude to baked goods is rapidly changing. Andrew Crofts, senior research analyst at FMCG Gurus, delves deeper.

Baked goods, like bread, offer a good vehicle to introduce inulin. Pic: GettyImages/HeikeRau

Focusing on inulin in 2020

By Gill Hyslop

The functional fibre space is ripe for innovation, particularly as consumers continue to struggle to consume the recommended daily intake of fibre.

Pics: GettyImages/treety/etiennevos

What will tomorrow’s bakery and snacks landscape look like?

By Gill Hyslop

Consumers are demanding more than just indulgence – they want a treat that’s healthy but still tasty; sustainable yet comes with an extended shelf life; is portable and size proportioned; is Instagrammable; and comes with a story or purpose.

Lidl is removing the monkey and other cartoon mascots from its Crownfield-branded breakfast cereals. Pic: Lidl

Lidl goes cartoon-free in a bid to halt childhood obesity

By Gill Hyslop

Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.

Donuts top the list when it comes to the UK consumer's indulgent baked treats. Pic: GettyImages/itakdalee

Guest article

Brits are becoming more discerning about baked goods

By Will Cowling

Although consumers want higher quality bakery products, they are still price sensitive and becoming more health conscious, which is swaying their purchasing decisions. Will Cowling, marketing manager of FMCG Gurus examines how this is having an impact...

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