Upstart snack producer JimmyAsh is rolling out its flagship Go Free brand across the US.
Go Free products have the taste and crunch of mainstream potato chips but with far better nutritionals. The Californian producer is seeking to disrupt the snacking status quo by globally supplanting deep-fried snacks with healthier options that don’t compromise on taste or texture.
Instead of the deep-frying process used by the makers of traditional chips, Go Free employs a patented technology called Pure Crisp pioneered by JimmyAsh. Its first branded line is made from whole potato slices, which have 70% less fat and 25% fewer calories than traditional chips, but still with a taste, color, texture and mouthfeel that consumers recognize and love.
“Go Free and Sprouts are both committed to expanding access to nutritious food options,” said founder Jamshid Ashourian.
“We are proud to partner with one of the nation’s leading grocery providers to advance this mission with the introduction of Go Free foods to its nationwide selection of innovative products with lifestyle-friendly ingredients.”
The current collection of Go Free products – including Sea Salt Potato Chips, Sour Cream & Onion Potato Chips, Sweet Potato Chips, Barbecue Potato Chips, Mini Fries and the new Cheesy Mini Fries – are rolling out in over 400 Sprouts stores from coast to coast.
Earlier this year, the brand also unveiled new packaging that highlights the company’s use of proprietary technology to bring consumers a more satisfying and nutritionally balanced snack.
The popcorn-based fundraising company – which is dedicated to raising joy for America's youth – has launched its first new flavor in recent years.
A tangy blend of buttermilk, garlic and herbs, Home on the Ranch promises to delight tastebuds and satisfy cravings, offering a delectable twist to the classic popcorn experience.
“We’re thrilled to celebrate and share our love of popcorn with others as we introduce the new flavor,” said CEO (chief experience officer) Laura Luckman Kelber.
“Home on the Ranch is another example of our commitment to innovation and delivering the highest quality, most flavorful popcorn to our fundraisers and their supporters. It's delivering joy in a bag.”
Home on the Ranch is available for purchase through active fundraisers and Double Good’s website.
The company has simplified fundraising with a user-friendly mobile app, enabling organizers and young people to raise more funds without handling any product inventory. When a purchase is made through individual fundraisers, each seller earns 50% of the funds raised toward their cause. Purchases made through Double Good website distribute a 50% donation to the Double Good Kids Foundation, a nonprofit dedicated to doubling down on Double Good’s mission of raising joy for America's youth by hosting events tailored to benefit children with diverse learning needs.
“It was a team effort to bring the taste of Ranch to life and we genuinely cannot wait for people to experience this delicious new flavor,” said Mary Hess, director of Brand Technical.
The Delicious Dessert Company has won a listing with Sainsbury’s for its popular Blonde Chocolate Éclairs and Millionaire’s Loaded Doughnuts.
The launch of new products into Sainsbury’s stores nationwide comes at a time of the year when people enjoy a cake or dessert as part of their week.
Research for The Delicious Dessert Company among 2,000 British adults found 40% of them like a donut or éclair in the garden as the sun comes down. Some save the moment for the evening with the candles on (19%), while 16% enjoy it for afternoon tea. A large number of summer revellers say they’d like to be able to enjoy a cream cake or dessert while at a music festival (28%).
So, ring in sunnier days with the Blonde Chocolate Éclairs, choux pastry filled with caramel sauce and rich cream; each hand-finished with a blonde chocolate fondant and hand-piped lacing. Or indulge in Millionaire’s Loaded Doughnuts, with caramel sauce and topped with chocolate crème patisserie and chocolate dusting.
“Since launch, our mission has been to deliver a modern twist on classic favorites and to broaden the appeal of these products to a younger audience,” said head of Insight Claire Smith.
“As our research shows, the national loves a delicious treat and our Blonde Chocolate Éclairs and Millionaire’s Loaded Doughnuts will give people some magical moments of joy during the sunny days and long evenings of British Summer Time.”
A range of eclair and yum yum products are available in Sainsbury's, Asda, Morrison’s and Tesco stores across the UK.
The baked goods manufacturer has added the Chocolate Bun to its range of ready-to-bake viennoiseries.
The hybrid pastry is perfect for breakfast on-the-go or as a snack throughout the day, with a unique dome shape and spiral puff pastry effect filled with chocolate filling.
With more than half of global consumers claiming to eat chocolate confectionery at least once a week, the new creation will enable out-of-home operators to expand their chocolate offering to tap into this demand.
“We’re pairing consumers’ love of chocolate with their desire for moments of indulgence and escapism,” said marketing director Stéphanie Brillouet.
“The Chocolate Bun offers baked goods operators a point of differentiation with its classic flavor profile and stunning visual appearance. We’re delighted to be able to bring another premium viennoiserie to the market, adding to the Cinammon and Brioche Buns that we launched earlier this year.”
Sold frozen, in boxes of 54 in individual molds, the bun is convenient and ready-to-bake, saving operators time in the kitchen.
With National Grilled Cheese Day on the cards (April 12), the majority of Americans agree a good grilled cheese is dependent on the bread for the perfect toast and texture. So, ramping up all things cheesy, Pepperidge Farm is inviting fans to Have a Little Taste of its Farmhouse Hearty White, teaming up with actress Hannah Waddingham to get the message across.
The brand also conducted a national survey to settle the hottest grilled cheese debates,
It all starts with the bread, with 57% of American selecting white as their top choice, trailed by sourdough (24%) and wheat (23%).
Despite the social media craze in using mayo on the outside of the bread for cooking, the study found 70% of grilled cheese aficionados prefer using butter, with only 20% opting for mayo.
For the most crucial cheese quality, 54% insist on it being gooey.
Though air fryers are fast gaining attention, 60% of Americans still prefer a traditional pan, followed by cast iron skillets (34%), toaster ovens (12%) and panini presses (11%). Air fryers rank fifth, with 9% of respondents choosing them.
America is split on the optimal sandwich-cut: 52% prefer diagonal, 21% opt for vertical, 10% choose horizontal and 17% forgo cutting altogether.
Hannah Waddingham’s Cheddar apple grilled cheese
Serves 2
- 4 slices of Pepperidge Farm Farmhouse Hearty White Bread
- 6 tablespoons salted high-quality butter, softened
- 5 ounces sharp cheddar cheese
- 1 small honeycrisp apple
Spread a tablespoon of butter on one side of each slice of Pepperidge Farm Farmhouse Hearty White Bread.
Thinly slice the cheddar and honeycrisp apple.
To the unbuttered side of the bread, add two ounces of sliced cheddar. Layer half of the apple slices on top, then top with another slice of bread, ensuring the buttered side faces out. Repeat this with the remaining two slices of bread.
Set a cast iron skillet over medium-low heat. Let this heat up for 5 minutes, this will help regulate the temperature. Add one tablespoon of butter to the pan and let it melt until it sizzles. Grate in 0.5 ounces of cheddar cheese so that it melts into the butter. Add one sandwich directly on top of the cheddar/butter mixture. Cover the pan and cook for 4-5 minutes, or until the sandwich is lightly golden brown. Flip, cover and cook an additional 4-5 minutes.
Following its inclusion in the 2024 Emmy and Grammy swag bags for presenters and winners, Cibo Vita has picked up a Self Magazine 2024 Pantry Award for its Nature’s Garden Probiotic Strawberry Yoggies.
Described as ‘part fruit snack, part yogurt bite’, the judges – made up by editors, dieticians, chefs and foods – noted ‘Yoggies quickly became a bona fide hit. We put them up for grabs in our office and when the supply ran out, a dark cloud of disappointment took over our Slack chatter. They’re made with real fruit, filling for a 4 pm bite, and come in perfectly portioned packs.’
Coated in yogurt, Yoggies are real fruit bites infused with probiotics to support digestion and gut health. Yoggies contain two billion live probiotic cultures, along with 3g of fiber, 80 calories per serving and no artificial ingredients.
With the strong reception of the strawberry flavored Yoggies by retailers, Nature’s Garden will be rolling out new flavors and combinations including Mixed Berry, Peach Mango and Trail Mix/Yoggies Combo – throughout this year. Watch the retail space.
