Trendspotting in 2023: A feast of plant-based options, from mousses to pizzas and protein bars

Trendspotting-in-2023-A-feast-of-plant-based-options-from-mousses-to-pizzas-and-protein-bars.jpg
Pic: GettyImages
Plant-based snacks amenic 181 lepas 2004 Levent Konuk
Plant-based snacks amenic 181 lepas 2004 Levent Konuk
Ferrero Foodservice at Lunch!
Ferrero Foodservice at Lunch!

Ferrero Foodservice is bringing its extensive range to Lunch! (27-28 September at ExCeL in London) to introduce operators to its latest grab and go addition - Eat Natural - and provide them with insights into how the brand power of Nutella is resonating with consumers.

Ferrero’s latest debut for foodservice, Eat Natural bars, are made with simple and recognisable ingredients, such as dried fruit and nuts. The tasty range will help operators tap into the growing demand for on-the-go treats and boost business profits.

Visitors can also discover how they can maximise on the popularity of Nutella - the nation’s favourite spread, according to Nielsen data for the week ending 1 December 2022.

The Nutella 3kg Tub in designed for operators to get the most out of their ingredients, while saving money in the process, thanks to its straight sides. Visitors will also be able to try the Nutella Muffin, with its hidden Nutella centre, along with another prime grab-and-go option, Nutella Biscuits.

“Lunch! is a show that we look forward to each year, especially when we have such a delicious array of foodservice products to share with operators which will help boost sales and excite their customers,” said Zareen Deboo, foodservice channel operators manager, Ferrero UK & Ireland.

“We’re particularly keen to show operators how the 3kg Tub can make a difference in their business - the switch is an easy cost-saving tactic, so it’s a win-win. Plus, the launch of Eat Natural into foodservice means that operators can make the most of the delicious bars, and benefit from the brand’s popularity.

“There is a very real demand for exciting and high-quality snack products on the go. Now more than ever customers are value-driven and are ‘trading up’ to more premium eating options. There’s never been a better time to upgrade your offering and benefit from some big brand power.”

In addition to Nutella and Eat Natural, there will be the opportunity to find out more about the Ferrero Foodservice range that includes Ferrero Rocher, new Ferrero Ice Cream, tic tac, Kinder Bueno and Kinder Chocolate.

Partake Foods Halloween snack packs
Partake Foods Halloween snack packs

With Halloween right around the corner, Partake Foods is making sure that everyone can join in the excitement of trick-or-treating.

Partake's best-selling cookie flavour is now available in a limited edition Halloween snack pack.

The Crunchy Chocolate Chip cookies pack the same big chocolate chip flavour that fans already know and love, but now also in a bite-sized form. Safe for school and ideal for grab-and-go, these vegan, allergy-friendly and non-GMO mini chocolate chip cookies will go the distance to keep snackers satisfied, including both those suffering from allergies and those who don’t.

Each box includes 10 individually wrapped snack packs and are available exclusively at Target stores across the US.

Ginsters expands its flavour repertoire
Ginsters expands its flavour repertoire

The UK savoury pastry category leaders are upping the bar with three new recipes - all featuring British ingredients.

The new additions will see Ginsters grow their Pasty, Slice and Bakes ranges simultaneously, and deliver the exciting new flavours that consumers are looking for.

Consumer insight was behind the new flavours, with research revealing an increase in demand for Mexican (17%) and Modern British (22%) flavour profiles. Inspiration was also taken from family favourite meals and pub classics, making them perfect for cozy lunches as the weather turns cooler.

Wrapped in golden puff pastry, the BBQ Hunters Chicken Slice (170g RRP £1.95) is a twist on a pub classic - 100% British chicken and streaky bacon cooked in a smoky BBQ sauce with melted Westcountry cheese.

Ginsters’ chefs have excelled themselves with the Smoky Beef Chilli Pasty (180g, RRP £1.95). It’s everyone’s favourite chilli - made from 100% British beef, potato, black turtle beans, kidney beans, onion, tomato, red peppers, garlic, oak smoked sea salt with a hint of chilli - wrapped in puff pastry.

Like the rest of the Ginsters bakes range, the new (vegetarian) Mexican Bean Bake (117g RRP £1.50) takes inspiration for exotic shores and is expected to ramp up momentum for the range. To date, the bakes range has driven 5.2% penetration and £953k of incremental spend to the pasties and slice segment.

New products launched by Ginsters over the last two years have also delivered over £7.6m YTD category growth and this is set to continue with these new launches. The new flavours will also attract new consumers to the category.

All three include no artificial colours, preservatives or flavours. This dedication to convenient, British-sourced and locally sourced ingredients is further highlighted in Ginster’s new brand identity and packaging, featuring Hay Farm in Cornwall.

“It was really important that we deliver a brand-new flavour profile for each of our ranges, rather than duplicating something predictable across all three,” said Sam Mitchell, Ginsters MD.

“We want to create excitement for the Ginsters brand as well as for the category as a whole.  Our new Pasty, Bake and Slice innovations give consumers a wider choice for a satisfying, delicious lunch, packed full of quality ingredients, at affordable prices, and are set to do just that.”

The company has recently invested £4m - the brand’s most ambitious spend to date - on a marketing campaign (TV, OOH, social, PR and shopper marketing) that is expected to reach 90% of all UK households and 98% of Ginsters’ target audience.

‘Taste the Effort’ aims to shine a spotlight on the dedication and care that goes into making Ginsters’ pastry range, specifically highlighting the high-quality British and local ingredient.

Through Merryn, Ginsters aims to tell their brand stories in a highly engaging and entertaining way.  Seen in a farm setting, brand champion Merryn humanises the Ginsters brand by using  humour to cut through other ‘farm to fork’ stories to connect with audiences.

SRSLY Low Carb broadens its pizza appeal
SRSLY Low Carb broadens its pizza appeal

SRSLY Low Carb has broadened its pizza horizons with a meat free feast.

According to the producer, a better-for-you veggie pizza doesn’t mean a sparsely topped cheese & tomato version, but rather a low carb proposition jam-packed with three toppings that SRSLY challenges your tastebuds to differentiate from real meat.

Buffalo Chick’n Strips: Using a clever combo of soy protein and spices, these tender strips are both spicy and meaty. You’d never know it wasn’t chicken.

Vegeroni: Made from meat alternative jackfruit and virtuoso seasoning.

Chorizo-no Crumble: A generous scattering of vegan chorizo crumble offers all the flavour of traditional chorizo just none of the pork.

“We’ve taken an indulgent snacking classic and given it a meaningful low carb spin,” said SRSLY founder Andy Welch.

SRSLY’s mighty meat-free feast is not only HFSS friendly but high in fibre and protein, low in sugar and completely devoid of planet-unfriendly palm oil. Most importantly, the pizzas are only 20g carbs.

Pizzas have become SRSLY’s undisputed product hero in recent years, coupling the business’s low carb bread learnings with a steadfast commitment to never short-change in terms of taste.

“Pizza is very much our range hero when it comes to mushrooming export success, so the presence of a meat-free is very timely with regards extending both our domestic and overseas appeal yet further,” added Welch.

Expanding on Nanuk's plant-based mousses
Expanding on Nanuk's plant-based mousses

The Belgium food specialist - founded in 1989 - has years of experience in preparing culinary delights for the manufacturing, foodservice and retail sectors, including an array of cakes, bavarois, chocolate mousse, moelleux and tartlets in all kinds and tastes.

To capitalise on the spiralling plant-based trend, Nanuk’s R&D department has developed 15 delicious plant-based mousses under the Vecuisine branding (part of the Vemondo brand).

According to the company, the first plant-based mousse was based on Belgian’s famous chocolate, but this has evolved and the experience used to create other flavours. The mousses are also the basis for the future development of plant-based cakes.

The Vecuisine Oh My! Mousses are available in a convenience 30g tub and split into two categories: nostalgic flavours, including mocha, speculoos, almond and pistachio; and exotic flavours, such as mango, passionfruit and lime.

The mousses are vegan and allergen-free, which means absolutely no lactose, egg, cholesterol or gluten. Only top-quality ingredients are used to be able to deliver the taste, consistency and natural colours of the unique alternatives.

Vecuisine has partnered with Lidl and in 2024, is hoping to release a new range of plant-based cheesecakes and meringue pies.

Cookie dough ice cream collab
Cookie dough ice cream collab

Simply Ice Cream has partnered with fellow Kent confectionery business Simply Divine Cookies to create a Cookie Dough ice cream.

The collaboration combines the creamy perfection of the artisan ice cream business the charm of its colleague’s handcrafted cookie dough.

Simply Ice Cream has been handcrafting ice cream for over 15 years, winning numerous food and business awards along the way. The brand has more than 30 flavours of ice cream and sorbets available - including a vegan range - but it’s best known for Heavenly Honeycomb ice cream, made with honeycomb that’s crushed into bitesize pieces before being swirled through 50% double cream ice cream.

So, a collaboration to create a new variant, “we knew it was a no-brainer,” said Newall.

“Beth’s cookie dough is second to none and we knew our customers would be delighted with the new addition to our collection. It’s already been a hit with our stockists.”

Simply Divine Cookies was brought to the UK by Beth Carter, a GB athlete who discovered the treat while training in the US. After returning home, she set up a franchise and began selling the unique American recipe to stockists in England. Her product portfolio includes five flavours - such as Chocolate Chip and Peanut Butter & Snicker Doodle - available in individual tubs that make around eight ready-to-bake cookies.

The Each 500ml tub of Cookie Dough ice cream costs £5.99 and can be found

The Cookie Dough ice cream is available from independent cafes, delis and hospitality venues throughout London and the Southeast for an RRP of £5.99 (500ml) and £2.50 (120ml).

The ultimate lunch delivery kit for kids
The ultimate lunch delivery kit for kids

General Mills’ corporate venture studio G-Works is aiming to overcome back-to-school parental woes with the launch of Yumble - the ultimate lunch delivery kit for kids.

Yumble offers pre-made and shelf-stable lunches and snacks, featuring General Mills products, delivered straight to their door. The option offers more than 2,800 ways for parents and kids to customise their lunch with a variety of mains and sides to choose from - guaranteed to appeal to even of the pickiest of eaters.

Ordering is easy. For Build-Your-Own offerings, parents can simply pick what they want from each category (main and three sides) or choose from curated Ready-To-Go options like Pepperoni Pizza, Hummus & Dipper and PB&J.

Yumble also offers Snack Packs, which include multi-packs of Big G’s classic snacks, like Annie’s Cheddar Bunnies and Pillsbury Soft Cookies, perfect for after school and on-the-go between activities.

As part of G-Works, Yumble was built to address consumer problems through innovation. In this case, three Big G employees - who are also passionate parents - are on a mission to reduce stress for busy parents by taking the prep work out of school lunches and making mealtime more enjoyable.

Yumble is available for one-time purchases or on a subscription, for an RRP of $5.99 (Build-Your-Own and Ready-To-Go Lunches) and $3.99-$4.99 (Snack Packs).

Epic goes big outdoors
Epic goes big outdoors

Whether camping, fishing or hiking, Epic Provisions’ protein-packed lineup of bars, bites and snacks are great fuel for those who love the outdoors. And with 55% of the US population spending time outdoors, according to the Outdoor Industry Association’s 2023 Outdoor Participation Trends Report, that a huge market.

All products feature high quality ingredients such as grass-fed beef, bison and venison, cage-free chicken and wild-caught salmon in portable, convenient packaging that you can stash, grab or pack with you no matter where the day takes you.

There’s a treat for everyone, ranging from bars (Chicken Sriracha Bar; Bison Bacon Cranberry Bar and Venison Sea Salt & Pepper Bar RRP $2.77/bar) to bites (Beef Liver Bites, Maple-Glazed & Smoked Salmon Bites, Bison Bacon Bites) and strips (Wagyu Beef Snack Strips; Smoked Salmon Snack Strips and Chicken Sriracha Snack Strips), available from Whole Foods, Amazon and EPIC.

To ensure consumers are as happy with the air they breathe as they are with the snacks they eat, Epic has partnered with Stripe Climate, a company dedicated to removing CO₂ from the atmosphere, critical to counteract climate change.

Now, fans can make epic things happen as 1% of every purchase on the Epic website goes to Stripe Climate to support new carbon removal technologies.

PB2 performance plant protein bars
PB2 performance plant protein bars

The pioneer in powdered nut butters and plant-based foods has forayed into the protein bar category with PB2 Performance Plant Protein Bars in two flavours: Chocolate Peanut Butter and Chocolate Almond.

With 13g-15g of protein per serving and powered by PB2’s peanut and almond powders, the bars provide a healthy combination of natural, better-for-you ingredients that are 100% gluten-free, vegan, kosher and non-GMO. 

“We’re proud to answer the call for PB2 protein bars that our fans have been asking for,” said Craig Entwistle, CEO of PB2 Foods.

“Convenient and nutritious, PB2 Performance Plant Protein Bars also have an unparalleled flavour that make them a perfect option for those of us on the go and leading active, healthy lifestyles.”

The Chocolate Peanut Butter Bar contains 190 calories, 15g protein, 3g dietary fibre and 4g sugars, while the Chocolate Almond variant contains 200 calories, 13g protein, 3g dietary fibre and 3g sugars.

PB2 Performance Plant Protein Bars can be found at Kroger stores across the US, along with Amazon and other retail channels, for an RRP of $8.99-$9.99 for a box of five bars.

Totino's gets its game on
Totino's gets its game on

Totino’s Pizza Rolls - a General Mills brand - and gaming collective FaZe Clan are back, this time filling its newest pizza roll with one of the most popular mealtime favourites.

Totino’s Orange Chicken Pizza Rolls snacks are packed with chicken in a sweet and spicy orange sauce wrapped in a golden crust.

“After our successful Buffalo Chicken launch with FaZe Clan last year, we knew we had to create something extra special next that would not only excite our fans’ taste buds, but also perfectly complement the rush of gaming,” said Taylor Roseberry, brand experience manager for Totino’s.

“Totino’s Orange Chicken Pizza Rolls do just that, and we’re excited for fans to enjoy orange chicken in a whole new way.”

The latest innovation creates the ultimate hassle-free snacking combo for snack lovers and gamers.

“Finding the next flavour to roll out together has been an exciting process and we can’t wait to introduce Orange Chicken Pizza Rolls to our fans in an easy way to enjoy between gaming sessions,” said Adam Bauer, FaZe Clan's SVP of Brand Partnerships.

The Pizza Rolls are available from grocery stores across the US for an RRP of $5.99 for a 50-count bag.

Catalina Crunch pairings
Catalina Crunch pairings

The natural cereal brand has unveiled its newest cereal innovation, Catalina Crunch Pairings, which is elevating the low-sugar cereal category by combining the cereal base that fans know and love with flavourful inclusions like nuts and berries for crunch.

The brand has launched the range online with two flavours: Blueberry Muffin Cereal with Whole Blueberries and Honey Nut Cereal with Roasted Almond. The plant-based and vegan blueberry muffin flavoured cereal is paired with whole blueberries, which provides sweet bursts in every spoonful.

The Honey Nut Cereal is perfectly balanced with the right amount of sweetness and crunchiness and generously loaded with almonds for added flavour and nutrition.

Both contain no added sugar, 10g of protein per serving and are low-carb and keto-friendly.

Available from selected retailers across the US.