America’s family-friendly baking and #1 frosting brand is giving consumers what they want – more frosting options.
Pillsbury Baking has launched new coffee house flavours for the traditionalists, while the next instalment of popular sprinkles will keep kids buzzing.
Creamy Supreme Coffee Frosting and Creamy Supreme Caramel Latte Frosting are targeted at coffee afficionados, while the Fun & Only Funfetti is debuting Dinosaur Vanilla Frosting and S’mores Fluffy Graham Flavoured Frosting for the kids at heart (of all ages)/
The brand is also releasing re-designed Ready-to-Use Frosting Bags available in three flavours: Vanilla, Chocolate Fudge and Cream Cheese.
“For over 100 years, Pillsbury Baking has been inviting families to share in the joy of baking delicious treats together at home with trending cakes and frostings,” said Dan Anglemyer, chief operations officer of Hometown Food Company.
“With inflation and recessionary spending on everyone’s mind, we’re pleased to be able to offer affordable and exciting options that give store or bakery bought cakes a run for the money! We hope everyone enjoys these fun new frostings that are on-shelf now.”
The Pillsbury Baking and Funfetti Frostings are available in the baking aisles at retailers across the US for an RRP of $3.50 to $5.00.
The Protein Ball Co has launched a range of low carb, low sugar and 100% natural keto snacks.
With the popularity of the keto diet now eclipsing the likes of Paleo and Atkins, The Protein Ball Co spotted a gap in the market.
The moorish treats are available in a convenient size grab-and-go bag to provide consumers with the perfect snack to throw in their bag to fuel their day whenever, wherever.
The range features a sweet nut butter base, along with 100% natural ingredients designed to provide a slow-release energy to bridge the gap between main meals. The snacks are also gluten-free, high in fibre and a great source of protein (5g of protein per 25g pack), and come in with less than 1g of carbs per ball.
“We are here to make keto snacking easy with our new range of low carb, low sugar balls. We saw the need for an on-the-go keto snack, free from sweeteners and preservatives, but packed full of flavour, something people can enjoy on the go,” said Matt Hunt, founder of The Protein Ball Co.
“We’ve seen a gap in the market to produce a range that is 100% natural, gluten free, high in fibre and a source of protein, to appeal to those following a keto diet or looking to reduce their intake of sugar and carbohydrates.”
The Keto balls are available in three variants – Peanut Butter Blondie, Salted Caramel Blondie and Classic Chocolate Brownie – rolling out in UK retails nationwide for an RRP of £1.20 for a 25g bag containing three balls.
The ambient cake and dessert manufacturer has teamed up with retailer Asda to release two new cakes for Brits to enjoy over Easter.
The limited edition Chick Cake Jar is, as the name says, packed in a jar, with layers of tangy lemon curd, crunchy sugar sprinkles, sweet vanilla frosting and madeira sponge topped with an edible chick face.
BBF has also created a Chick Cake, a soft madeira sponge filled with sweet plum and raspberry jam and delicious buttercream. The sponge is covered with soft icing and finished with edible decorations.
“Creating new and exciting products is what BBF is all about, and we are confident that these new bakes will bring joy to many households across the nation,” said Jonathan Lill, CEO of BBF.
“As we finally leave the winter months behind us, spring brings garden parties and family get togethers, which just wouldn’t be complete without a sweet treat on the table.”
The cheerful duo is now available in Asda stores nationwide for an RRP of £3.50 for the Chick Cake Jar (serves two) and £7 for the Chick Cake (serves eight).
BBF also manufactures an extensive range of ambient cake products across several different categories including celebration cakes, fruit pies and tarts, chocolate enrobed cakes, Christmas cakes and mince pies. The baker produces more than 600 million cakes and desserts annually.
This is the time of year when toasters are primed to receive their next batch of gloriously soft and fruited Hot Cross Buns. But taking it up a notch is SRSLY, with Not Cross Buns geared specifically at the Low Carb community.
The light, spicy buns are ideally suited for anyone seeking to manage their weight, diabetics or followers of keto learnings, packed with cinnamon, spice and all things nice, but with no milk or soya.
According to the producer, each bun pumps in with only 4.7g carbs (versus 35g of carbs found in other traditional offerings).
According to SRSLY founder Andy Welch, “Our business was born specifically to help low carb enthusiasts stay true to their new healthier living agenda, because seeking to remove the needless sugar, lazy carbs and unnecessary filler ingredients from one’s diet should never mean denying yourself your daily bready joy (rolls, fruit loaves, wraps, pizza, seeded loaves….).”
Available from SRSLY online.
The brand has unveiled its newest creation, built on its ethos of specially designed, hand-crafted treats made from only the finest ingredients.
“At Cheryl’s Cookies, we’ve spent countless hours in the kitchen developing the perfect recipe that will deliver the taste and flavour that our customers love, but in a decadent and mouth-watering cupcake,” said Kara Jaggers, VP of Merchandising for Cheryl’s Cookies.
“Packed in decorative gift boxes for everyday occasions and beyond, each cupcake is individually wrapped and is a wonderful way to celebrate friends and family year-round.”
Cheryl's Cookies Cupcakes come in two classic flavours – Chocolate and Vanilla – each topped with a dollop of its famous vanilla buttercream frosting and a mini chocolate chip cookie.
Available now for shipping nationwide, Cheryl's Cookies Cupcakes are available in 6- and 12-count offerings, with prices ranging from $39.99 to $59.99.
Perfetti Van Melle and Kinrise have been paired by Australian brand extension agency Asembl to launch two iconic flavours for Poppin’s first-ever collab in its 30 years of history.
Lolly Poppin Chupa Chups Cola and Lolly Poppin Chupa Chups Strawberry & Cream feature popcorn made from 100% Australian-grown corn, coated in Chupa Chups’ bestselling flavours for a candy crunch sensory experience.
With no artificial colours or flavours, the Lolly Poppin Chupa Chups snacks contain 23% whole grain and less than 120 calories per serve.
“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Marta Ballesteros, Perfetti Van Melle area licensing manager.
“They have developed the perfect snack for all. Consumers will be captivated immediately by the colourful and pop design of the packaging followed by its delicious taste.”
Added Tracey Fitzsimmons, Kinrise Poppin brand marketing manager, “We are thrilled to be launching this new Lolly Poppin popcorn range with Chupa Chups. The same great taste of Poppin popcorn but now coated in Chupa Chups’ bestselling flavours, Strawberry & Cream and Cola that everyone loves. This exciting brand collaboration will generate lots of excitement in the category as consumers get to have their favourite brands in one delicious snack.”
Suitable for both vegetarians and vegans, the Lolly Poppin Chupa Chups are available from Woolworths and independent grocery stores across Australia.
Sponge is an online cake company that makes ‘proper’ cakes, using quality ingredients, handmade with care and sent directly to your door.
The Norwich-based producer has been crafting best-sellers since 2000, and has devised a range of tantalising treats for Easter 2023.
The Mini Egg Pinata cake (from £26.50) is sure to make everyone ‘hoppy’ with four layers of chocolate sponge covered with chocolate buttercream and dotted with chocolate flakes and colourful mini eggs.
Inside you’ll find a surprise treat of Cadbury Mini Eggs, marshmallows and crispy pearls.
Available in a gluten-free variant, too.
Easter Chocolate Cake (from £16.75) is a rich chocolate sponge with a thick layer of chocolate buttercream, topped with white chocolate icing and a smattering of milk chocolate flakes and Cadburys Mini Eggs.
Gluten-free and vegan options available.
Get creative with the Easter Colouring Cake (from £24.50). Choose between a Victoria Sponge Cake or a Chocolate Cake, then pick one of the designs (printed on an edible topper). You’ll also receive a pack of edible ink pens to go wild with design.
Get personal with an Easter Photo Cake (from £22.50). Choose one of the pre-designed Easter toppers to personalise with names and images, or create your own. Also suitable for birthdays and other celebrations.
The UK popcorn brand has launched three new flavours:
- Vegan Classic Caramel
Handmade with all natural ingredients and its artisanal production process, the brand invites fans to ‘taste sweet golden sunshine in every bite’.
“Butterscotch and Salted Caramel are two of our bestselling flavours, however, we realised we had a gap in our range for a ‘classic caramel’. We have formulated this flavour using brown sugar giving it a toasty caramelised flavour and finish.”
- Unicorn
A Candy Floss-flavoured Caramel multicoloured popcorn.
“The team here at Popcorn Shed were inspired by the fun-spirited, magical and pastel colourful unicorn-themed foods that have been trending in social media so we jumped on the Unicorn food trend and our latest flavour went under ‘uni-cornification’ and Unicorn was born.”
- Millionaire’s Shortbread
Caramel Popcorn with Milk Chocolate and Shortbread Crumbs
“While this decadent dessert has been around since the 19th Century (origins from Scotland) Popcorn Shed are the very first to bring out this innovative flavour to the popcorn space. Gold is also one of the most popular hamper colours and we love a hamper here at Shedquarters.”
The new flavours are available online from March 2023 for an RRP between £1.50 and £4.50.
The purveyors of ‘gut happy’ snacking has won a host of national listings for its successful snacking portfolio.
The rollout in Ocado, Asda and WHSmith include two new chip flavours – Smoky Bacon and Sour Cream & Onion – along with convenient new formats for its Nuts & Seeds mixes (now available in 25g grab-and-go Boost bags and 90g sharing bags).
The activated snacks feature 100% natural ingredients and are packed full of gut-friendly fibre and nutrients. The full range is also gluten-free and plant-based.
“If you have a gut, you need to look after it. That’s why we’re on a mission to bring gut happy snacking to the masses and are thrilled to be driving this forward with a hat-trick of retailer wins,” said founder Cathy Moseley.
“We take 100% natural ingredients and through activation make them even better, creating great-tasting snacks that will keep you and your gut happy. Along with the new listings, we want to meet even more consumer snacking needs and have done just that with our extended range of formats and more accessible flavours.”
Ocado is listing all four of the brand’s chip flavours, including Smoky Bacon and Sour Cream & Chive, Sea Salt & Cider Vinegar and Chipotle & Lime, (£2/80g), plus two of the Nuts & Seeds mixes; Sweet Chilli and Orange & Maple Syrup (£2.60/90g). Asda is taking the new chips across 147 stores, along with two of the Nuts & Seeds mixes in 256 stores, while WHSmith will stock the 23g Chips NPD in leading stores (£0.99/23g pack).
The snacks are also available to independents via Wholesalers including Cotswold Fayre, Delicious Ideas, DDC and Epicurium.
