RW Garcia’s page on the ecommerce platform features fresh brand imagery and will initially offer its organic corn chips in BBQ, Chili Cheese and Blue Corn variants. The brand is planning to launch its Yellow Corn Chips and make its popular cracker varieties available online in the near future.
Natural fit
“Though we have wide national distribution for many of our chip and cracker varieties, we know that consumer purchasing behaviour has increasingly shifted to online, and we want to meet our consumers where they are,” said Genelle Chetcuti, RW Garcia’s chief operating officer.
“RW Garcia is a natural fit with Amazon, which is a top destination for those looking for the convenience of having delicious snacks with clean ingredients delivered straight to their door.”
Founded in 1982, the Californian family-owned artisan snack producer prides itself as the first snack company to become Non-GMO Project Verified. The company is also dedicated to making the world a better place through its sustainable manufacturing practices, producing its all-natural snacks in its peanut- and tree nut-free facilities in Las Vegas and Lincolnton, North Carolina.
Its portfolio of better-for-you treats – which includes organic corn chips, tortilla chips and artisan crackers – are also gluten-free certified, kosher, low in sodium and free of additives and preservatives.