Costco

WILDE raises $20m to expand consumer awareness of protein-rich chips

WILDE raises $20m to expand consumer awareness of protein-rich chips

By Ryan Daily

Protein snack brand WILDE raised $20m in a round led by private-equity firm KarpReilly, which will help raise the brand’s awareness as more consumers seek nutrient-rich foods to improve their health, Jason Wright, Founder and CEO of WILDE told FoodNavigator-USA.

Image source: ELAVI

Startup Spotlight

[Video] ELAVI's journey to Costco and reinvigorating its brand

By Deniz Ataman

Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make...

Brekki combines oats with buckwheat groats, flax and chia seeds, almond milk, plus nuts and spices for an on-the-go version of overnight oats.

Brekki wants oats to be easy, delicious and glyphosate-free

By Kristine Sherred

The California company's refrigerated line of overnight oats in a cup – in flavors like Coconut & Cardamom and Coconut & Cacao – aims to shift the narrative away from bars, educating consumers about a potentially harmful chemical along the...

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